A new report from marketing firm Mediakix looked at posts from the Instagram accounts of the platform’s 50 most-followed celebrities over a period of one month. The report found that 93 percent of posts promoting a brand were not labeled in a way that made them compliant with the FTC.

BuzzFeed’s Katie Notopoulos sorted the full list of 152 non-compliant Instagram posts into four categories, determined by what type of sponsored content they were. Her analysis found that 49 percent were posts failing to disclose a long-term sponsorship agreement, such as Selena Gomez’s partnership with Coach. Sixteen percent failed to disclose what she termed a “big freebie” (a gift from a brand with a value of thousands of dollars). Twelve percent failed…

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