From Microsoft’s perspective, the Xbox One X, the new console built to take advantage of the rapid growth of 4K televisions, is a luxury item. Its diminutive shell contains an abundance of RAM, teraflops, and other expensive bits. For that reason, $499 is a logical price for Microsoft to go with, but it isn’t a competitive one.

As my colleague Tom Warren noted in our original story, the Xbox One will cost $100 more than its direct 4K console competitor, the PlayStation 4 Pro. Technically, the Xbox One X delivers native 4K, while the Pro mostly offers something approaching that resolution. But in both cases, it depends on the game. And some PS4 Pro games are in native 4K, though they tend to be smaller indie titles and see what I mean!…

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