A new poll from Morning Consult sheds some light on what attracts people to the smart voice assistant speaker category that Amazon established with the Echo, and now includes Apple’s HomePod and Google’s Home. The company surveyed 2,200 people to research how brand loyalty would impact the smart speaker space now that Apple has entered the competition.

Its findings show a high level of interest in Apple’s HomePod: 33 percent of respondents said they were interested in buying the device, a number which only dropped to 30 percent after they read a chart (from The Verge) that breaks down the specs between popular products in the category. For people who own Apple products, those numbers were 45 percent and 40 percent, respectively.

But when…

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softlabpro
Web Application Developer and Database Administrator for different business applications. Professionally focused on the Microsoft platform, as well as the Open Source CMS and eCommerce solutions. Self-oriented in programming for the Microsoft Windows Store, Google Android Play and Apple iOS App Store market. Microsoft BizSpark StartUp member.