A new poll from Morning Consult sheds some light on what attracts people to the smart voice assistant speaker category that Amazon established with the Echo, and now includes Apple’s HomePod and Google’s Home. The company surveyed 2,200 people to research how brand loyalty would impact the smart speaker space now that Apple has entered the competition.

Its findings show a high level of interest in Apple’s HomePod: 33 percent of respondents said they were interested in buying the device, a number which only dropped to 30 percent after they read a chart (from The Verge) that breaks down the specs between popular products in the category. For people who own Apple products, those numbers were 45 percent and 40 percent, respectively.

But when…

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