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A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail

Ten years ago, a tattoo shop I went to subscribed my email address to their email newsletter. They didn’t send updates very often, so I never unsubscribed. However, new owners recently acquired...

Why Sex Doesn’t Sell

In his essay, “It’s Necessary for the Scene,” American playwright David Mamet explains why no play or movie he writes or directs include explicit sex scenes. Mamet is no prude. He cut...

The Goofus and Gallant Guide to Success on the Web

Back when I was a very nerdy little kid, every month I would anxiously await my copy of Highlights magazine, and read it cover to cover. I’m charmed to discover that...

Tough Love Week on Copyblogger

I got an email from my team last week saying, “Seth Godin just wrote a post about an interesting new program he’s doing. Should we try to get him on the...

Master This Writing Practice to Find More Loyal Readers

If you want to write about anything you’d like, as often as you’d like, there’s a place for that: your own website. It’s a modern privilege that gives writers the freedom to...

How to Become a Great Copywriter

Copywriting is not writing. It is assembling. The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of...

5 Elements that Build a Roster of Terrific Clients

In the podcast episode I recorded recently with Seth Godin, we talked about storytelling — and he made a point I thought was fascinating. Seth’s version of storytelling isn’t just crafting...

It’s Freelancer Freedom Week on Copyblogger

Did you know that freelancers make up about a third of the U.S. workforce? I didn’t either, until I listened to Brian’s Unemployable podcast episode from last week. What I did...

2017 Content Excellence Challenge: The May Prompts

It’s May! Holy beans, the year’s nearly half over. I’m still wondering where March went, never mind April. Here’s our pair of community prompts for this month. Each month in 2017, we’re...

How to Run a Sustainable Writing Business (Where the Backbone of Success Is Simply...

You may love to write. You may get a lot of positive feedback on your writing. And you may have even picked up many great writing gigs over the years, solidifying your status...

APLICATIONS

Actuated Smartwatch Automatically Rotates To Show Notifications (video)

A unique proof of concept actuated smartwatch has been created using little Arduino programming and hardware, providing a glimpse at what future smartwatches may...

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