Principles for Publishers

The goal of SoftLabPro is to connect people to the stories they care about most. When we make updates to SoftLabPro, we rely on a set of core values which guide our work.

Your feed/article/banner should be – meaningful and informative

People expect the stories in their feed to be meaningful to them — and we have learned over time that people value stories that they consider informative.

We are not in the business of picking which issues the world should read about, but we are in the business of connecting people with the stories they find most meaningful. Publishers should create meaningful and informative stories that their audiences will find interesting.

Meaningful: When ranking feed/article/banner based on how meaningful each story is to each person, we look at many personal signals, such as how close someone is to the person or page posting, stories they’d want to talk to their friends and family about, spend time reading, and videos they’d spend time watching. We also look at more universal signals like the overall engagement (likes, comments, shares) that a post has. Publishers should focus on understanding the audiences they want to reach, so they can create content meaningful to them.

Informative: One of our values is that feed should be informative, because people value stories that they consider informative. Something that one person finds informative or interesting may be different from what another person finds informative or interesting — this could be a post about a current event, a story about a celebrity, a piece of local news, or a recipe. We’re always working to better understand what is informative to each person, so those stories appear higher up in their feed. Publishers should focus on creating content their audiences will find new, interesting, and informative.

Publishers may not submit feed/article/banner with content that violates any of Google content policies.

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